How a 3-month organic + paid social media strategy took a newly launched, highly niche B2B product from zero industry awareness to 108,900 content views and a 4.5× lift in reach.
LPGsoft is a specialized distribution management software built to digitize, streamline, and manage day-to-day operations for LPG (Liquefied Petroleum Gas) distributors — an industry that had, until now, run almost entirely on manual, legacy processes.
A newly launched product in a niche B2B category had no shortcuts available — visibility, trust, and category education all had to be built from the ground up.
LPG distribution is a highly specialized sector with a limited pool of prospective buyers compared to general ERP software — every impression had to count.
Traditional LPG distributors relied heavily on manual, legacy methods, resulting in low industry-wide awareness that software solutions like this even existed.
As a freshly launched product, LPGsoft needed immediate brand visibility, industry trust, and market education — starting completely from scratch.
To tackle low product awareness and reach a hyper-specific audience, we ran a coordinated organic-and-paid social program across a single 90-day sprint (June 1 – August 31).
We designed educational posts built directly around core operational pain points — stock leakage, manual billing delays, and routing inefficiencies — so every post demonstrated real software utility rather than abstract features.
Organic educational posts built long-term credibility with the audience, while tightly targeted paid campaigns were aimed directly at LPG business decision-makers to accelerate reach.
Short-form visual content and feature updates were tailored specifically for Instagram and Facebook to capture attention where the target audience was already spending time.
Within 90 days, strategic content distribution delivered exponential growth in brand exposure and engagement across every metric that mattered.
| Performance Metric | Total Volume | Campaign Growth |
|---|---|---|
| Total Content Views | 108,900 | +318.6% |
| Total Audience Reach | 38,400 | +75.9% |
| Content Interactions | 585 | +9.6% |
| Organic Views | 52,044 | +243.2% |
| Paid Campaign Views | 56,416 | +443.7% |
Reaching a small, specialized B2B audience meant every channel had to earn its place — here's what drove the results.
Organic content generated over 52,000 views — nearly 48% of total impressions — proving that targeted educational messaging can effectively engage a previously hard-to-reach audience.
Paid social campaigns successfully expanded visibility, bringing in 56,416 views to accelerate brand discovery in new regional markets.
Instagram emerged as the primary engagement channel, capturing 108,460 total views out of the 108.9K generated across all channels.
Whether you're entering a niche market or scaling an established brand, we build social strategies around your audience — not a template.
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