1
Google Ads Case Studies

Real Google Ads Results
for Real Businesses

No vanity clicks — just qualified leads, cost-per-conversion, and revenue we've generated for our clients through data-driven paid search strategy.

Get a Free Ads Audit
1,288
Monthly conversions generated
₹211
Blended cost per conversion
10x
ROAS on a lean B2B pilot
₹24L+
Annual ad spend under management
Google Ads Google Ads campaign dashboard for Takeoff Projects
Monthly campaign dashboard — 1,130 conversions at ₹194 per lead
Takeoff Projects
Academic & IEEE project guidance services
Zero to a ₹24L growth channel

Takeoff Projects had never run a single Google Ads campaign. We built the tracking, the landing pages, and a pilot-then-scale process from scratch — turning paid search into their most predictable source of student leads.

1,130
Monthly conversions
₹194
Cost per conversion
417K
Monthly impressions
₹24L
Annual managed budget
Get results like this
The Challenge Strategy Results
The Challenge

No prior ad history, no internal playbook

Takeoff Projects had zero prior experience or presence in paid search advertising. The team needed clear guidance on how Google Ads actually operates, how conversion tracking works, and how paid search could predictably generate high-quality student inquiries for their academic and IEEE project guidance services — before a single rupee went into ad spend.

₹0
Paid search budget under management at the start of the engagement — no campaigns, no tracking, no lead-quality benchmarks in place.
Strategy & Execution

A deliberately staged rollout

Each stage earned the budget increase that followed it — from first principles to a ₹24L annual program.

01

Consultative onboarding & strategy alignment

Educated the Takeoff Projects team on search intent, bidding dynamics, and revenue attribution to establish strict lead-quality benchmarks before launching any campaigns.

02

Dedicated high-converting landing pages

Designed and deployed specialized, service-specific landing pages mapped directly to search intent — streamlining the student user experience and boosting overall lead volume.

03

Controlled pilot & lead qualification

Started with targeted, small-scale search campaigns focused on high-intent, bottom-of-funnel keywords, closely tracking incoming lead quality alongside the sales team to confirm strong revenue contribution.

04

Aggressive, data-driven scaling

Reinvested in top-performing ad groups, optimized bidding models, and continuously refined conversion paths. Following proven ROI, campaign spend was systematically scaled to an annual Google Ads portfolio of ₹24 lakhs.

The Results

A predictable, cost-efficient engine

The performance benchmark the program runs against every month, at current scale.

1.13K
Total conversions
₹194
Cost per conversion
₹2.18L
Monthly ad spend
417K
Monthly impressions
Illustrative conversion trend — swap in the live Google Ads dashboard export.
Campaign snapshotValue
Total monthly conversions1,130
Cost per conversion (CPL)₹194
Monthly ad spend₹2.18L
Monthly ad impressions417K
Annual managed budget₹24L
A predictable acquisition engine — over 1,100 qualified conversions a month, at a cost that keeps scaling worthwhile.
  • Transformed Takeoff Projects from paid search beginners into a high-volume lead generator
  • Maintained strong unit economics at an average cost of ₹194 per conversion
  • Service-specific landing pages lifted conversion efficiency while lowering acquisition costs
  • Built enough confidence with leadership to scale into a ₹24L annual growth channel
The Challenge

Flatlining MRR, no digital footprint

Petrosoft relied entirely on traditional sales channels, resulting in flatlining monthly recurring revenue and missed digital market share. Standard software category keywords also carried prohibitively high CPCs, which made a naive ad launch financially risky without a precise, cost-controlled entry strategy.

₹0
Digital ad footprint at the start of the engagement — no paid search history, no conversion baseline, no CAC benchmark.
Strategic Execution

Three connected workstreams

Find where competitors weren't bidding, capture it cheaply, then convert it efficiently.

Competitor Gap Analysis

Find the ignored terms

Audited top industry competitors to uncover high-intent search terms that major players had overlooked entirely.

Low-Competition Bidding

Cheap, transactional intent

Built campaigns around transactional, long-tail queries — niche petroleum management software terms — to capture ready-to-buy traffic at minimal cost.

Conversion-Driven Funnel

Ad copy to demo booking

Paired tightly matched ad copy with streamlined landing pages designed to drive qualified demo bookings and sales calls.

Campaign Performance Snapshot

A lean, high-yield pipeline

158 verified leads in the first 30 days, at a fraction of typical B2B SaaS acquisition cost.

158
Verified leads / 30 days
₹284
Cost per conversion
<₹7
Average cost per click
10x
Return on ad spend
Illustrative lead-volume trend across the 30-day pilot — swap in the live campaign export.
Pilot snapshotValue
Verified leads generated158
Pilot duration30 days
Cost per conversion₹284
Average cost per click< ₹7
Return on ad spend10x
A cold-start B2B software brand turned into a lean, high-ROI paid search engine — in 30 days, not 30 weeks.
  • 158 verified leads generated in the first 30 days at an ultra-lean ₹284 per conversion
  • Average click cost held under ₹7, unlocking pipeline revenue while keeping CAC well below industry benchmarks
  • A scalable, high-ROI paid search foundation now ready for further budget expansion

More Google Ads case studies coming soon

We're documenting results from our other paid search clients — check back shortly, or get in touch to see live campaign examples in the meantime.

Let's Talk Google Ads

Want paid search results like this for your business?

We run the same onboarding-to-scale Google Ads process — competitor research, tracking, landing pages, and a disciplined pilot-then-scale approach — for businesses ready for predictable, cost-efficient lead flow.

Book a Free Google Ads Consultation
1